Your Reputation Preceeds You
Ok – ok! So you’re getting there! I can see some effort being put in and you’re starting to build a reputation for yourself online. Getting people’s attention online (and keeping it!) is the first step to any successful marketing strategy.
You’ve clearly made a great start in your own visibility marketing, but it’s time to get really strategic about it. It might sound like it’s complicated or going to take loads of effort, but actually, having a clear and reliable plan for how you reach new people will save you time help you focus your effort so you’re not chasing after every new shiny marketing strategy out there.
I’m Amber Rose
Before we continue, allow me to introduce myself! I’m Amber Rose, and I’m a Business Coach & Marketing Strategist from the UK.
I work with coaches, consultants and experts who want to reach a wider audience with their work and make more of an impact online.
I love Taylor Swift, Outlander, and Gin but most of all I love having creative liberty and real time freedom. That’s the one thing that has motivated me in my work and why I believe that marketing and sales needs to be sustainable and ideally, automated!
I’m the creator of The Visibility Mapping Method™ and host of The Vibrant Entrepreneur Podcast.
Here’s your customised to-do list
A thriving, engaged audience is the key that unlocks any door.
Take a moment to think about your quiz answers; in particular, any moments where you felt smug like “Yep, I’m doing that! ?“ or guilty/embarrassed like “Oh yeah, I keep meaning to do that ?“
This is important because while it’s fantastic that you’re putting some effort into getting visible online, you need to know where you’re potentially leaving money on the table, and where all your time is currently being spent.
It’s time to do what you’re already doing, only better, and to make it reach even more people.
It’s Time to Get Serious About Your Marketing.
This does not mean ‘do everything’. Please do. If your #1 goal right is just to book more clients and get your monthly cash flow up, then you can’t do everything! It’s not realistic or sustainable, so your business won’t magically fail if you don’t >> insert specific strategy here.<<
But it will really struggle if you’re aren’t thoughtfully bringing new people into your business, so they know who you are, how you can help and most importantly, how they can give you money!
Review the Checklist and Implement and Missing Pieces.
Have a scroll through the Ultimate Visibility Checklist below, and see if there are any ideas you’re not already implementing that you could tick off as a quick win.
Get Serious About Tracking Your Efforts + Results
We all love a bit of Instagram, but how many of your clients are actually coming from there? Are you getting a load of organic traffic from Pinterest, and you’d not leveraging that at all? Start tracking your traffic sources, and lead sources so that when you review your sales at the end of each month, you know exactly where they came from. No more guessing.
Dial Down on What’s Working and Scrap What Isn’t
Once you start tracking your results properly, it will be really obvious if you’re putting a ton of effort into LinkedIn but getting a pretty mediocre response. By transferring that wasted energy into what is already working will create a big boost to your results without you working any harder!
Consolidate and Create Space for Growth
Even if things are going really well, there’s always potential to make things even stronger. How can you upgrade the experience people have working with you? How can you get them even better or faster results? Is anything slipping that needs to be addressed before you really grow your business?
Want some help with this? Visibility marketing is one of the key strategies that I work with my 1:1 coaching clients on, especially in how to track all those metrics above and make sure your efforts are actually converting into sales. Book a virtual coffee here to chat about it.
download the checklist
Being visible in your business doesn’t come naturally to most of us. It can feel confronting and scary so we’re often far less visible than we think we are.
Visibility marketing is a skill that we can get good at. In this free checklist I have loads of ideas for you on things you can do to get more visible in your business!
At this stage, some people might thinking something along these lines of…
YES, YOU DO! Don’t fall into that mindset trap and dismiss this work.
More Visibility = More Sales = More Impact
WATCH THE WORKSHOP
I recorded this workshop to give you a crash course in my signature Visibility Mapping Method.
This workshop is literally gold dust when it comes to giving your marketing efforts some context, and super charging your visibility efforts. Enjoy!
Fancy some more goodies?
Well, hop over to your inbox because you’ve got mail!.